Aisshpra Gems & Jewels inaugurated its 21st showroom in Naugarh, Siddharthnagar, on November 2, 2026, with Bhojpuri film actress Kajal Raghwani attending the launch as the special guest.

The Indian Association for Gold Excellence and Standards has released the first of three films under #PehlaCheckIAGES, urging consumers to verify jeweller accreditation before purchasing or exchanging gold.

India Gold Metaverse carves a distinct niche in the festive bullion market with the launch of RamMudra – Devya Sona. Crafted from 100 per cent recycled domestic gold and backed by blockchain certainty, the brand offers retailers and buyers a compelling faith story that completes the sacred Dhanteras and Diwali puja traditions.

The festive offer, available from October 26 to November 6, includes assured gifts, a lucky draw offering 100% cashback vouchers to 10 customers and price protection.

The laboratory-grown diamond jewellery brand’s festive campaign focuses on self-expression and encourages consumers to buy jewellery beyond traditional occasions.

The jewellery retailer opened four franchise showrooms in Uttar Pradesh and Bihar, adding 12,000 sq. ft. of retail space and taking its total footprint beyond 90,000 sq. ft.

Raj Diamonds partners with couturier Gaurav Gupta for a Diwali 2026 campaign featuring Bipasha Basu, Karan Singh Grover, Diipa Büller Khosla and other personalities, highlighting jewellery, family and togetherness.

The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.

The festive offer, available from October 26 to November 8, includes discounts on gold jewellery and natural diamonds, old-gold exchange benefits, assured gifts and a lucky draw.

The jewellery retailer has introduced a mobile-first website with video-led product discovery, swipe-based browsing, augmented reality try-on and a two-step checkout for existing customers.

The “Pataka for Every Pataka” campaign introduces GIVA’s 925 silver jewellery collection inspired by firecrackers, rangoli and traditional Diwali sweets, with a rollout across digital and social media.

A World Gold Council and Boston Consulting Group report projects digital gold to reach USD 160–170 billion by 2031, provided the industry addresses barriers related to trust, access, utility and cost.

Indian jewellers are banking on advance bookings, price-protection schemes and wedding demand to boost Dhanteras sales as recent gold price corrections encourage consumers to secure rates ahead of the festival.

Senco Gold has signed agreements to acquire a 68% stake in August Jewellery, operator of Melorra, for Rs. 68 crore, strengthening its digital and omnichannel strategy.